Operations | Marketing & Sales | Growth
Selling is a science like others. There are several things that if done properly will increase your chances of success by a lot. With a sale, whatever you are trying to sell, there are processes that if properly implemented will almost for certain assure that you close the sale or you will learn how to... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
So often we are dedicated to being where potential customers will be. So often we invest to get ahead of those who are looking for something we can offer them. So often we focus on those who are already looking for us that we forget that the solution for the growth of most businesses is... Continue Reading →
The eternal battle between sales and marketing is long gone. In all companies there is, in a way, a rivalry between these two departments that are crucial to the success of any institution. Marketing has in itself several responsibilities. One of them is capturing potential interested in the product or service we are selling. Sales... Continue Reading →
When I started my professional activity as a sales assistant at Zara It was the first time I heard the expression: "The goal is not for the customer to come to the store, it's for him to come back here." Several studies indicate that the cost of getting a new customer can be up to... Continue Reading →
Stop talking about sales and start talking about neuro sales. Neuro sales is the science that, through studies and analysis of the human brain, allows you to create and define strategies to sell. If 85% of decision making is based on something unconscious, we have to communicate directly to the brain mass that makes the... Continue Reading →
My first job was as a salesman at a Zara store. I didn't see it as more than an opportunity to gain experience and money. The experience was reduced to 5 months, but they were more enlightening than any Marketing chair at the University. The excellence of the Zara brand in customer service is widely... Continue Reading →
O online é o presente e é das poucas coisas que com algum grau de certeza podemos afirmar que fará parte do nosso futuro. Nunca foi tão fácil vender cursos de ensino superior através do formato online como hoje em dia. As universidades nunca conheceram tão bem o seu cliente como hoje, e nunca tiveram... Continue Reading →
O que é mais importante para o aluno e familia na tomada de decisão? As diferenças entre as universidades e cursos são cada vez mais estreitas. Por isso, o factor diferenciador situa-se cada vez mais na forma como nos relacionamos com o aluno/ familia, e esta relação nunca foi tão importante como agora. Uma relação... Continue Reading →
Vasco Ramos 