Operations | Marketing & Sales | Growth
It goes without saying that the majority of the companies are focused on identifying which are the main channels to acquire new customers. This piece of knowledge will help companies managing their own investment. The channels that are most prolific in obtaining new customers, such as adwords campaigns, facebook, are the channels where it is... Continue Reading →
So often we are dedicated to being where potential customers will be. So often we invest to get ahead of those who are looking for something we can offer them. So often we focus on those who are already looking for us that we forget that the solution for the growth of most businesses is... Continue Reading →
It is questioning the unquestionable that Peter Thiel, Paypal's Founder and one of the first external investors on Facebook, calls into question truths that we all held as absolute in the book Zero to One. Common sense and popular opinion have been defending that Monopolies are the fastest way to weaken democracies and inflate the... Continue Reading →
After one of the biggest mistakes in my professional career, I had no other option but to make my place available. I felt that my decision, which resulted in important losses for the company, was worth to be penalised. It was a decision thought out, structured and reflected over 3 days after the mistake. Monday,... Continue Reading →
The eternal battle between sales and marketing is long gone. In all companies there is, in a way, a rivalry between these two departments that are crucial to the success of any institution. Marketing has in itself several responsibilities. One of them is capturing potential interested in the product or service we are selling. Sales... Continue Reading →
When I started my professional activity as a sales assistant at Zara It was the first time I heard the expression: "The goal is not for the customer to come to the store, it's for him to come back here." Several studies indicate that the cost of getting a new customer can be up to... Continue Reading →
The term Employer Branding has been on the lips of the corporate world for the last 2 years. But what is Employer Branding really all about? Employer Branding is, in short, the reputation that your company has among your employees and potential candidates external to your company. The way the brand is positioned towards its... Continue Reading →
One of the simplest premises in the universe of commercial teams is to convince those who are trying to sell a product or service that it is being used by a large number of people. This tactic, used for several years now, has had several expressions and connotations, and in English one of the most... Continue Reading →
It seems a banal topic, and for many even something unnecessary, since meetings are for the vast majority of professionals a waste of time and end up interrupting the normal flow of a workday. Having already had this same logic of thought, and at the same time having felt in the 1st person the effects... Continue Reading →
Every year, several studies are published by large companies in the Human Resources field that focus on the most sought-after skills in the various sectors. Some of these studies also end up revealing which characteristics, in the professional context and in this globalized, digitized and mechanized world where we live, will allow us to stand... Continue Reading →
Vasco Ramos 