Operations | Marketing & Sales | Growth
"Who has money is king, the ones who don't make great partnerships. " There are several ways to grow a company. You can either raise capital with investors, that will made you share your shares while growing with the capital of others. Or you can grow it with your own means. This is the same... Continue Reading →
I was watching a training session these days given by Aaron Ross, one of the strategist that changed the way sales force operated, allowing a growth of 300% in the next 12 months. What did he do? Before, Salesforce and the vast majority of companies with dedicated sales teams, were operating having one SDR doing... Continue Reading →
The best ideas come from the intersection of people in different areas with different skills. A lot of people believe in this and someone of them actually put it in to practice. It is quite understandable that an idea have more potential to work if people from different departments/backgrounds are united with the objective of... Continue Reading →
There exist a lot of frameworks on how to launch a product, but not so many explaining and detailing on how to build it and launching it. I will detail down how we moved from the part of an abstract idea, to the validation and to the go-to market strategy, until the final conclusion of... Continue Reading →
On year basis, we use to send over 2.000 students to study abroad. That is a great number due to the fact that we were working merely on Portugal. This type of service could be defined as one of the longest type of sales in every industry : from the moment they get to know... Continue Reading →
Elon Musk shaked the world of recruitment by stating that every executive of Tesla should be working at least 40 hours per week in the office. The impact of such statement is massive. For several reasons We are in an era where more and more companies are making huge efforts, or at list publicly, to... Continue Reading →
There is several ways to grow a company. You can either raise capital with investors, that will made you share your shares while growing with the capital of others. Or you can grow it with your own means. Which is the same to say: it will be much slower. Our focus will be on the... Continue Reading →
Selling is a science like others. There are several things that if done properly will increase your chances of success by a lot. With a sale, whatever you are trying to sell, there are processes that if properly implemented will almost for certain assure that you close the sale or you will learn how to... Continue Reading →
When purchasing a product, the main advantage is the product itself. What people are looking to get is something that the product alone will add. Benefits come from something material or from the features.The same is not true for community-related products. When creating an app that aims to create a community, the main benefits come... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
Vasco Ramos 