Is Elon Musk wrong?

Elon Musk shaked the world of recruitment by stating that every executive of Tesla should be working at least 40 hours per week in the office. The impact of such statement is massive. For several reasons We are in an era where more and more companies are making huge efforts, or at list publicly, to... Continue Reading →

The day I resigned and received the biggest leadership lesson on my career

After one of the biggest mistakes in my professional career, I had no other option but to make my place available. I felt that my decision, which resulted in important losses for the company, was worth to be penalised. It was a decision thought out, structured and reflected over 3 days after the mistake. Monday,... Continue Reading →

Better Culture = Better results

"Culture eats strategy for breakfast". I only recently became aware of this wise sentence uttered by management guru Peter Drucker, and I couldn't agree more. Organizational culture so often seen as a mere element of management theories advocated in the 20th century. XX, has gained its place in the shadows in the recent past with... Continue Reading →

ZARA vs Marketing Course

My first job was as a salesman at a Zara store. I didn't see it as more than an opportunity to gain experience and money. The experience was reduced to 5 months, but they were more enlightening than any Marketing chair at the University. The excellence of the Zara brand in customer service is widely... Continue Reading →

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