Operations | Marketing & Sales | Growth
Are you a founder or CEO of a startup that is looking to grow your company? Are you struggling to get the word out and find new customers? Marketing can be a daunting task, but it's important to remember that there are many different ways to market your company. In this blog post, we'll discuss... Continue Reading →
A strong community acts as a magnet, drawing in new people who are curious about what you have to offer.
In most markets, whatever they are, they all have a certain level of demand. Uber case It is obvious that many brands have today a much higher level of demand than they had years ago. Let's look at the specific case of Uber. In the past, the need to look for a transportation solution outside... Continue Reading →
There has been quite a discussion regarding what is the best course of action for a company: Having your own marketing team build from the scratchHire a Marketing Agency to do it for you There are clear advantages for both situations, and honestly, I would say there is no size-fit-all solution. But since I worked... Continue Reading →
On year basis, we use to send over 2.000 students to study abroad. That is a great number due to the fact that we were working merely on Portugal. This type of service could be defined as one of the longest type of sales in every industry : from the moment they get to know... Continue Reading →
When purchasing a product, the main advantage is the product itself. What people are looking to get is something that the product alone will add. Benefits come from something material or from the features.The same is not true for community-related products. When creating an app that aims to create a community, the main benefits come... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
It goes without saying that the majority of the companies are focused on identifying which are the main channels to acquire new customers. This piece of knowledge will help companies managing their own investment. The channels that are most prolific in obtaining new customers, such as adwords campaigns, facebook, are the channels where it is... Continue Reading →
So often we are dedicated to being where potential customers will be. So often we invest to get ahead of those who are looking for something we can offer them. So often we focus on those who are already looking for us that we forget that the solution for the growth of most businesses is... Continue Reading →
It is questioning the unquestionable that Peter Thiel, Paypal's Founder and one of the first external investors on Facebook, calls into question truths that we all held as absolute in the book Zero to One. Common sense and popular opinion have been defending that Monopolies are the fastest way to weaken democracies and inflate the... Continue Reading →
Vasco Ramos 