Are you looking to become an influential speaker, but don't know where to start? You're in luck! With the right tools and techniques, anyone can learn how to be a powerful communicator. Whether it's for business presentations, public speaking engagements or simply communicating with your peers more effectively - these 10 tips will help hone... Continue Reading →
Is Elon Musk wrong?
Elon Musk shaked the world of recruitment by stating that every executive of Tesla should be working at least 40 hours per week in the office. The impact of such statement is massive. For several reasons We are in an era where more and more companies are making huge efforts, or at list publicly, to... Continue Reading →
The day I resigned and received the biggest leadership lesson on my career
After one of the biggest mistakes in my professional career, I had no other option but to make my place available. I felt that my decision, which resulted in important losses for the company, was worth to be penalised. It was a decision thought out, structured and reflected over 3 days after the mistake. Monday,... Continue Reading →
How to improve the employer branding in your company
The term Employer Branding has been on the lips of the corporate world for the last 2 years. But what is Employer Branding really all about? Employer Branding is, in short, the reputation that your company has among your employees and potential candidates external to your company. The way the brand is positioned towards its... Continue Reading →
The skill you must have to be promoted
Every year, several studies are published by large companies in the Human Resources field that focus on the most sought-after skills in the various sectors. Some of these studies also end up revealing which characteristics, in the professional context and in this globalized, digitized and mechanized world where we live, will allow us to stand... Continue Reading →
The most basic need from the human being
Sigmund Freud argued many years ago that there were two primary desires that served as a guiding thread for the lives of human beings: the sexual desire and the desire to be important. The latter, which over the years has proved to be more and more accurate, is a basic need that has been exploited... Continue Reading →
Better Culture = Better results
"Culture eats strategy for breakfast". I only recently became aware of this wise sentence uttered by management guru Peter Drucker, and I couldn't agree more. Organizational culture so often seen as a mere element of management theories advocated in the 20th century. XX, has gained its place in the shadows in the recent past with... Continue Reading →
ZARA vs Marketing Course
My first job was as a salesman at a Zara store. I didn't see it as more than an opportunity to gain experience and money. The experience was reduced to 5 months, but they were more enlightening than any Marketing chair at the University. The excellence of the Zara brand in customer service is widely... Continue Reading →
Vender mais através dos relacionamentos
O que é mais importante para o aluno e familia na tomada de decisão? As diferenças entre as universidades e cursos são cada vez mais estreitas. Por isso, o factor diferenciador situa-se cada vez mais na forma como nos relacionamos com o aluno/ familia, e esta relação nunca foi tão importante como agora. Uma relação... Continue Reading →
Vasco Ramos 