Operations | Marketing & Sales | Growth
Everyone knows that companies need to grow in order to be successful. But what does that actually mean? And what does it take to make a company grow? In this blog post, we're going to explore the concept of growth and how businesses can achieve it.Growth DefinedFirst of all, let's define what growth actually is.... Continue Reading →
Are you a founder or CEO of a startup that is looking to grow your company? Are you struggling to get the word out and find new customers? Marketing can be a daunting task, but it's important to remember that there are many different ways to market your company. In this blog post, we'll discuss... Continue Reading →
A strong community acts as a magnet, drawing in new people who are curious about what you have to offer.
Storytelling is one of the most powerful tools in business. It can help you gain awareness, develop your product and journey, and explain why you are doing what you are doing. Storytelling helps you connect with your audience and make an impact. It is a way to join the dots and create a narrative that... Continue Reading →
In most markets, whatever they are, they all have a certain level of demand. Uber case It is obvious that many brands have today a much higher level of demand than they had years ago. Let's look at the specific case of Uber. In the past, the need to look for a transportation solution outside... Continue Reading →
There has been quite a discussion regarding what is the best course of action for a company: Having your own marketing team build from the scratchHire a Marketing Agency to do it for you There are clear advantages for both situations, and honestly, I would say there is no size-fit-all solution. But since I worked... Continue Reading →
There exist a lot of frameworks on how to launch a product, but not so many explaining and detailing on how to build it and launching it. I will detail down how we moved from the part of an abstract idea, to the validation and to the go-to market strategy, until the final conclusion of... Continue Reading →
On year basis, we use to send over 2.000 students to study abroad. That is a great number due to the fact that we were working merely on Portugal. This type of service could be defined as one of the longest type of sales in every industry : from the moment they get to know... Continue Reading →
When purchasing a product, the main advantage is the product itself. What people are looking to get is something that the product alone will add. Benefits come from something material or from the features.The same is not true for community-related products. When creating an app that aims to create a community, the main benefits come... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
Vasco Ramos 