Operations | Marketing & Sales | Growth
When purchasing a product, the main advantage is the product itself. What people are looking to get is something that the product alone will add. Benefits come from something material or from the features.The same is not true for community-related products. When creating an app that aims to create a community, the main benefits come... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
It goes without saying that the majority of the companies are focused on identifying which are the main channels to acquire new customers. This piece of knowledge will help companies managing their own investment. The channels that are most prolific in obtaining new customers, such as adwords campaigns, facebook, are the channels where it is... Continue Reading →
So often we are dedicated to being where potential customers will be. So often we invest to get ahead of those who are looking for something we can offer them. So often we focus on those who are already looking for us that we forget that the solution for the growth of most businesses is... Continue Reading →
It is questioning the unquestionable that Peter Thiel, Paypal's Founder and one of the first external investors on Facebook, calls into question truths that we all held as absolute in the book Zero to One. Common sense and popular opinion have been defending that Monopolies are the fastest way to weaken democracies and inflate the... Continue Reading →
After one of the biggest mistakes in my professional career, I had no other option but to make my place available. I felt that my decision, which resulted in important losses for the company, was worth to be penalised. It was a decision thought out, structured and reflected over 3 days after the mistake. Monday,... Continue Reading →
35,000. According to some sources this is the number of decisions we make daily. Within this number, we certainly have decisions that affect us only as individuals, but we also have decisions that have a direct or indirect impact on those around us. As managers, our decisions mainly fall into this second group. All decisions... Continue Reading →
The eternal battle between sales and marketing is long gone. In all companies there is, in a way, a rivalry between these two departments that are crucial to the success of any institution. Marketing has in itself several responsibilities. One of them is capturing potential interested in the product or service we are selling. Sales... Continue Reading →
When I started my professional activity as a sales assistant at Zara It was the first time I heard the expression: "The goal is not for the customer to come to the store, it's for him to come back here." Several studies indicate that the cost of getting a new customer can be up to... Continue Reading →
The term Employer Branding has been on the lips of the corporate world for the last 2 years. But what is Employer Branding really all about? Employer Branding is, in short, the reputation that your company has among your employees and potential candidates external to your company. The way the brand is positioned towards its... Continue Reading →
Vasco Ramos 