If you're looking for ways to increase the creativity of your team, you've come to the right place. In this post, we'll explore some of the best ways to get your team's creative juices flowing. We'll also discuss how to overcome common obstacles that can prevent creativity from flourishing. So, whether you're a manager looking... Continue Reading →
The power of storytelling in businesses
Storytelling is one of the most powerful tools in business. It can help you gain awareness, develop your product and journey, and explain why you are doing what you are doing. Storytelling helps you connect with your audience and make an impact. It is a way to join the dots and create a narrative that... Continue Reading →
Does marketing create the needs in the consumers?
In most markets, whatever they are, they all have a certain level of demand. Uber case It is obvious that many brands have today a much higher level of demand than they had years ago. Let's look at the specific case of Uber. In the past, the need to look for a transportation solution outside... Continue Reading →
What is the best: a marketing agency or your own internal marketing team?
There has been quite a discussion regarding what is the best course of action for a company: Having your own marketing team build from the scratchHire a Marketing Agency to do it for you There are clear advantages for both situations, and honestly, I would say there is no size-fit-all solution. But since I worked... Continue Reading →
Launching a product – Part 1
There exist a lot of frameworks on how to launch a product, but not so many explaining and detailing on how to build it and launching it. I will detail down how we moved from the part of an abstract idea, to the validation and to the go-to market strategy, until the final conclusion of... Continue Reading →