Operations | Marketing & Sales | Growth
It is one of the most debated themes in capitalist societies today. Never before has there been so much talk about the need for rationality between our personal lives and our work. This is a topic that has already been duly explored and studied by several entities. The line once created for the division of... Continue Reading →
"Culture eats strategy for breakfast". I only recently became aware of this wise sentence uttered by management guru Peter Drucker, and I couldn't agree more. Organizational culture so often seen as a mere element of management theories advocated in the 20th century. XX, has gained its place in the shadows in the recent past with... Continue Reading →
Stop talking about sales and start talking about neuro sales. Neuro sales is the science that, through studies and analysis of the human brain, allows you to create and define strategies to sell. If 85% of decision making is based on something unconscious, we have to communicate directly to the brain mass that makes the... Continue Reading →
My first job was as a salesman at a Zara store. I didn't see it as more than an opportunity to gain experience and money. The experience was reduced to 5 months, but they were more enlightening than any Marketing chair at the University. The excellence of the Zara brand in customer service is widely... Continue Reading →
O online é o presente e é das poucas coisas que com algum grau de certeza podemos afirmar que fará parte do nosso futuro. Nunca foi tão fácil vender cursos de ensino superior através do formato online como hoje em dia. As universidades nunca conheceram tão bem o seu cliente como hoje, e nunca tiveram... Continue Reading →
O que é mais importante para o aluno e familia na tomada de decisão? As diferenças entre as universidades e cursos são cada vez mais estreitas. Por isso, o factor diferenciador situa-se cada vez mais na forma como nos relacionamos com o aluno/ familia, e esta relação nunca foi tão importante como agora. Uma relação... Continue Reading →
Vasco Ramos 