Operations | Marketing & Sales | Growth
There exist a lot of frameworks on how to launch a product, but not so many explaining and detailing on how to build it and launching it. I will detail down how we moved from the part of an abstract idea, to the validation and to the go-to market strategy, until the final conclusion of... Continue Reading →
On year basis, we use to send over 2.000 students to study abroad. That is a great number due to the fact that we were working merely on Portugal. This type of service could be defined as one of the longest type of sales in every industry : from the moment they get to know... Continue Reading →
Elon Musk shaked the world of recruitment by stating that every executive of Tesla should be working at least 40 hours per week in the office. The impact of such statement is massive. For several reasons We are in an era where more and more companies are making huge efforts, or at list publicly, to... Continue Reading →
There is several ways to grow a company. You can either raise capital with investors, that will made you share your shares while growing with the capital of others. Or you can grow it with your own means. Which is the same to say: it will be much slower. Our focus will be on the... Continue Reading →
Who are in fact the ones who can provide unbias feedback with regard to your product or services? Who are the ones who can share insights based on their experience and expectations of your product? Who are the ones who can share potential ideas for improvement based on their needs? I think it is more... Continue Reading →
Selling is a science like others. There are several things that if done properly will increase your chances of success by a lot. With a sale, whatever you are trying to sell, there are processes that if properly implemented will almost for certain assure that you close the sale or you will learn how to... Continue Reading →
When purchasing a product, the main advantage is the product itself. What people are looking to get is something that the product alone will add. Benefits come from something material or from the features.The same is not true for community-related products. When creating an app that aims to create a community, the main benefits come... Continue Reading →
"There is no better marketing campaign than a good product.” I read this sentence recently in a book about Start-ups and their challenges on the efficiency of a product or service. However, this idea ends up having adverse effects if it is accompanied by a decrease in the quality of the product/service we are selling.Let's imagine... Continue Reading →
It goes without saying that the majority of the companies are focused on identifying which are the main channels to acquire new customers. This piece of knowledge will help companies managing their own investment. The channels that are most prolific in obtaining new customers, such as adwords campaigns, facebook, are the channels where it is... Continue Reading →
So often we are dedicated to being where potential customers will be. So often we invest to get ahead of those who are looking for something we can offer them. So often we focus on those who are already looking for us that we forget that the solution for the growth of most businesses is... Continue Reading →
Vasco Ramos 