Operations | Marketing & Sales | Growth
Think about the last time you were extremely productive. Maybe it was during a busy season at work, or when you were preparing for a major presentation. Now ask yourself what made you so productive. Chances are, you had some combination of a clear goal, supportive colleagues, and manageable workload. When it comes to getting... Continue Reading →
Storytelling is one of the most powerful tools in business. It can help you gain awareness, develop your product and journey, and explain why you are doing what you are doing. Storytelling helps you connect with your audience and make an impact. It is a way to join the dots and create a narrative that... Continue Reading →
In most markets, whatever they are, they all have a certain level of demand. Uber case It is obvious that many brands have today a much higher level of demand than they had years ago. Let's look at the specific case of Uber. In the past, the need to look for a transportation solution outside... Continue Reading →
In an era where digitalization has gone from being the exception to being the rule, the vast majority of communications today take place through emails, SMS, whatsapp, slack, telegram and other platforms that may be created while I create this post. All of these are tools of communication but not of real connection. Not only... Continue Reading →
"Life is for service " Fred Rogers PS: Yes, I started this blog post with an ambiguous quote, cause apparently that is something people always find appealing to see. Customer Service is one of the most important, powerful and critical areas in every company. "Customer service is the support you offer your customers — both... Continue Reading →
There has been quite a discussion regarding what is the best course of action for a company: Having your own marketing team build from the scratchHire a Marketing Agency to do it for you There are clear advantages for both situations, and honestly, I would say there is no size-fit-all solution. But since I worked... Continue Reading →
Every single one of us knows a sale , whatever B2C or B2B, that really looked it was going to be a success, but at the end... Of course, this can always happen to any one of us, even if we do everything according to the plan. But there is a way, there I learned... Continue Reading →
"Who has money is king, the ones who don't make great partnerships. " There are several ways to grow a company. You can either raise capital with investors, that will made you share your shares while growing with the capital of others. Or you can grow it with your own means. This is the same... Continue Reading →
I was watching a training session these days given by Aaron Ross, one of the strategist that changed the way sales force operated, allowing a growth of 300% in the next 12 months. What did he do? Before, Salesforce and the vast majority of companies with dedicated sales teams, were operating having one SDR doing... Continue Reading →
The best ideas come from the intersection of people in different areas with different skills. A lot of people believe in this and someone of them actually put it in to practice. It is quite understandable that an idea have more potential to work if people from different departments/backgrounds are united with the objective of... Continue Reading →
Vasco Ramos 