How to improve the employer branding in your company

The term Employer Branding has been on the lips of the corporate world for the last 2 years. But what is Employer Branding really all about?

Employer Branding is, in short, the reputation that your company has among your employees and potential candidates external to your company.

The way the brand is positioned towards its employees and potential candidates has proved to be decisive in several recruitment processes, according to the study carried out by the international recruitment chain Randstad, 86% of employees would not apply or would continue to work for a company with a bad reputation among employees and public opinion.

There are several studies that support the thesis that working at Employer Branding is less and less a luxury but a necessity.

If you want to continue to know more about this topic, I suggest downloading the report below:

Based on my experience as an employee and Director of a company, and with the help of Hubspot, here are some of the most interesting ways to start working with Employer Branding today:

1) Use testimonials from your own employees about what the experience of working at your company is like. Social Proof has a tremendous effect on people’s perception, and since we are increasingly predisposed to value the opinion of employees at the expense of the opinions of the companies themselves, let the employees themselves be the ambassadors of the organization’s culture to the public. external. Use quotes or video testimonials and post them on your social media or website.

2) Identify what your company’s unique value proposition is. Elements such as mission, values, mission and culture must be well present before making any kind of communication or positioning. As much as we think that people know perfectly well what the company’s culture is, it is essential that they write it down and communicate it out here. It is using Why, as advocated by writer Simon Sinek, that we must communicate any communication.

3) Create the employee’s value proposition. Identify which are the great advantages that any employee gets from joining your company. I’m not referring to material advantages or direct benefits, which as it turns out are less and less important at the time of decision-making, but the impact they will have on the world when they join your company.

These are just some of the many resources you have at your disposal to start improving your company’s Employer Branding today.

By Vasco de Matos Ramos