The end of Sales. Welcome Neurosales

Stop talking about sales and start talking about neuro sales.

Neuro sales is the science that, through studies and analysis of the human brain, allows you to create and define strategies to sell. If 85% of decision making is based on something unconscious, we have to communicate directly to the brain mass that makes the decisions for us. I have a problem with subjectivity, I like what is factual and undeniable, the same happens with neurosales. If we have studies at our disposal that allow us with a high degree of certainty to use techniques to sell, why not use them?

Here are 3 neuro sales tricks that you can start using today in the development of your university to sell to your customers’ brains:

Self-center: human beings are self-center by nature and most purchases are made for mere personal purposes (vanity, acceptance, status, etc.), so use the name or word ‘you’ in your communications. Communicate to your customer what you will gain with your product and then what you have to offer. As Daniel Carnegie said “the sweetest sound a man can hear is his own name”.

3 X 2 better than 50%: Studies have revealed that our brain reacts better to winning a 3rd product and paying 2 instead of having a discount on half the value of a single product. It’s amazing how many companies continue to make 50% discounts when they want to make full liquidation, not making use of this technique, which would not only bring better results but would help to eliminate stock faster. One more proof that our brain is driven mainly by emotion and not by the rational component.

Fear of Losing: “FOMO”, acronym for the widespread Fear of Missing Out. It was invented in 2004 by the Harvard Business School. This is the fear of losing something, of not being able to access something that others have already had. One of the biggest catalysts for emotional selling is to combine fear with scarcity, as the goal is to create the idea that it is a limited promotion, there is a limited number of products (it is always important to indicate a concrete number), and the fear that who do not take advantage of the promotion now may never have access to it again.

These are just 3 tricks you can start using now to increase your sales. The subjective sale is over, and a new era in the commercial area has to begin based on the data and studies that we have.